WHY CEE
Central and Eastern Europe has gone through an incredible transformation in the last 30 years and tourism has seen one of the highest growth rates in the last 10 years.
GDP and HNWI growth has led to an increase in number of outbound tourists and the value spent/night.
With the best local expertise, know how and a database full of valuable contacts, we will be your sales office extension in the CEE market.
300+ million
nights spent abroad
CEE outbound tourism is rebounding faster than Western Europe in specific corridors. CEE recorded a 5.2% increase in tourism nights in 2024, and outbound travel from the region is forecasted to fully exceed 2019 levels by the end of 2025.
35+ billion
euro spent for outbound travels
Some of the world's highest annual travel growth rates are recorded in CEE. The region has seen double-digit growth in travel spending in 2023-2024, fueled by rising disposable incomes and a shift toward higher-value destinations.
~25.000
travel agencies
In CEE almost 60% of bookings are made through a TO and a TA. About 6000 of them are selling premium and high end vacations, with boutique agencies expanding.
165+ million
people population
The CEE region has a population of over 165 million people and an average GDP per capita growth rate 2x higher than the EU average.
60 million
outbound tourists/year
CEE countries have reached in the past 5 years a level of average wealth that makes outbound travel accessible for most, as almost 50% of the population spend their holidays abroad.
90.000+
high net worth individuals
The largest concentrations of HNWIs in the region are found in Poland and Czech Republic recording a rapid growth in the recent years, driving demand for luxury and bespoke travel experiences